Teaming up to create a global design and interaction language for a growing ecosystem of products
A global leader in personal audio and advanced speaker systems, Bose needed a design system to unify its product portfolio and guide its future product experiences.
Our design system provides detailed visual guidelines, but also codifies Bose’s approach to emerging technologies. The new language optimizes for multimodal experiences and implicit forms of interaction, with considerations for biometrics, machine learning, and device awareness.
An orchestrated ecosystem
Working closely with Bose’s design and product teams, we established a vision for Bose’s next-generation products, defining a roadmap for future interactions across voice, screen, touch, and gesture.
As part of this effort, the team focused on creating a new interaction framework unifying Bose’s digital and physical product experiences.
Consistent experiences across devices
Our new interaction language ensures consistent experiences while also creating space for signature moments that provide thoughtful feedback and reinforce the Bose brand.
Primary Tap
Concept videos and advanced prototyping allowed us to explore new technologies, validate complex product interactions, gain cross-team alignment, and ensure technical feasibility.
Defining interactions for evolving contexts and use cases
Bose’s new interaction language reinforces shared patterns, providing a consistent experience independent of product or platform.
Accommodations for environment, personal space, and mobility proved critical to providing a seamless audio experience at home, on-the-go, and in the car. Understanding these contexts and the preferred methods of interaction for each, allowed the team to establish familiar interactions across the portfolio.
A design language for the software experience
We also refreshed the design system for Bose’s applications, translating the rich character of Bose hardware into an immersive, bold design language.
A framework for future interactions
As part of our ongoing partnership, we continue to research emerging spaces and technologies, helping inform new strategies while also taking advantage of new opportunities, including voice, personalization, spatial audio, augmented audio, and in-car experiences.
