Obama For America

Mobile strategy, design, and development

The Obama 2012 campaign needed a fast and robust strategy to engage their constituents in the mobile space. They broke with their policy of doing everything in-house and brought in thirteen23 to craft the strategy, design the interface, and build the app for both iOS and Android phones.

“It’s been the science fiction dream of political operatives for years: an army of volunteers, connected to the Internet as they walk from door to door, looking up names on a device and entering their responses electronically. Obama’s campaign [has made it] a reality with the release of a new iPhone app that will replace the ubiquitous clipboard for Democratic canvassers.”

-New York Times